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How To Market Your Virtual Event
MarketingSherpa published an excellent primer on Virtual Event Marketing. The 10 tactics listed were: Partner with assocations Invest in PR Get exhibitors involved Advertise on relevant web sites...
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Virtual Events In Europe: Best Practices, Learnings And Observations
The following is a guest post from Miguel Arias of IMASTE. In the past months we have delivered a virtual career fair in partnership with Monster.com in various European countries. After a number of...
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The Name Of The “Game” Is Engagement
Future brand loyalist or virtual goods buyer? Introduction Social gaming start-ups are a hot commodity these days. In the past 12 months, Playfish was acquired by Electronic Arts and Playdom (more...
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